If you’re using a VPN to change the location of Google Play Store, to have an anonymous internet connection or any other reason and it’s stopped working, Google has managed to block your VPN.

This has happened because your VPN is no longer able to stay ahead of Google’s VPN blocking methods and the IP address you’ve been given has been blacklisted.

This is obviously frustrating, especially if it was working and now it’s not. But don’t panic, there’s several fixes you can try to resolve Google Play Store not working with VPN.

See also:

Google Play Store not working with VPN: Fixes

Try these fixes in order. If one doesn’t work, move onto the next until you can use the Google Play Store with a VPN again.

  1. Delete Cookies

    Cookies 1

    Cookies are small files stored on your device to provide a more streamlined online experience.

    They’re not malicious files however often they contain information about where you’re physically located.

    If the location stored on these Cookies differs from the location you’ve selected on your VPN, Google can see the discrepancy and it knows you’re using a VPN. When this happens it will block the IP address you’ve been given.

    Try deleting your Cookies to get around this.

  2. Change to a different server

    Nord Us server scaled

    The most likely reason you’re having trouble using the Google Play Store with your VPN is because the current IP address your VPN has given you has been blocked and blacklisted by Google.

    Changing to a different server will give you a new IP address and if this one hasn’t been blocked, you’ll be able to use the Google Play Store with your VPN again.

  3. Upgrade to a better VPN

    TouchVPN not working

    If changing servers and deleting your Cookies hasn’t resolved the problem, Google has managed to block all the IP addresses your VPN can provide.

    This has happened because your VPN is no longer able to stay ahead of Google’s VPN blocking techniques.

    The bad news is because this has happened, the VPN you’re using probably doesn’t have measures in place to beat Google’s blocks. This means even though your VPN may fix it on its end, you’ll more than likely run into theses same issues again.

    To fix the problem properly you’ll need to upgrade toa  VPN that works reliably with the Google Play Store. We recommend ExpressVPN ($6.67/month).

    ExpressVPN ($6.67/month) is a fast and incredibly secure VPN that has the resources to ensure it works consistently with the Google Play Store.

Why does the Google Play Store block VPNs?

As you’re probably already aware, the Google Play Store differs from country to country. While some apps may be available to download in your country, in others they might not be on the store at all.

This reason Google does this is because of two reasons:

  1. Some app developers only allow their apps to be available in certain countries. A good example of this is the game PUBG. While most countries can download the global version of PUBG, in Taiwan and South Korea the app is different.
  2. Governments in certain countries don’t allow apps to be made available. India for example blocks over 200 apps on the Google Play Store.

Because VPNs are a good way of getting around these geo-restrictions, they could potentially result in Google facing financial repercussions. If Google wasn’t seen trying to block VPNs they could be found liable and be fined.

Google obviously doesn’t want this to happen so it blocks VPNs from accessing the Google Play Store.

How does Google block VPNs?

Google block VPNs using three main techniques:

  1. The most common technique is to do with the IP addresses that your VPN can provide. VPN providers have more customers than the number of IP addresses they can provide; this means that customers can use the same IP addresses. Usually, only a household with a few devices uses the same IP address. When ISP sees hundreds or even thousands of connections coming through on the same IP address, it knows that it is a VPN and it blocks it. 
  2. Google monitors for IP, DNS and WebRTC leaks that can tip the service off you are using a VPN.
  3. Google teams up with GeoIP databases like Maxmind to identify IP addresses. If the IP address your VPN provides is on one of these databases, ISP will be able to find out where in the world you are connecting to the internet from and it will block you.

Lesser VPNs struggle to get around Google’s blocks, and subsequently all the IP addresses they can provide no longer work with the Google Play Store. This is probably what’s happened with your VPN. It hasn’t managed to get around these blocks and subsequently none of its IP addresses work with the Google Play Store.

Google Play Store not working with VPN

Does the Google Play Store still work with VPNs?

Yes the Google Play Store still works with VPNs however you need a VPN with the resources to get around Google’s blocks.

VPNs like ExpressVPN ($6.67/month) or  Private Internet Access ($2.03/month) are very good at this.

These VPNs work reliably with the Google Play Store because they play a game and cat and mouse with the store.

If an IP address provided by ExpressVPN ($6.67/month) or  Private Internet Access ($2.03/month) is blocked by Google,  ExpressVPN ($6.67/month) or  Private Internet Access ($2.03/month) will close that IP and open a new one.

This means there will always be an IP address for you to connect to, allowing you to access the Google Play Store consistently with a VPN.

The best VPNs for the Google Play Store

1. ExpressVPN 🥇

Why You Should Use ExpressVPN? It’s the fastest and MOST reliable VPN of 2023

ExpressVPN UK screenshot

Pros

  • ✅ Fast servers
  • ✅ Thousands of IP addresses
  • ✅ 10-simultaneous connections
  • ✅ 24/7 Live Chat
  • ✅ Easy-to-use app
  • ✅ 30-day money-back guarantee

Cons

  • ❌ Expensive
Best VPN list - ExpressVPN

Special Offer for you!

Get 3 extra months free when you sign up for a 12-month ExpressVPN plan. That’s 15 months in total for the price of 12.

Number of servers: 3,000+ | Speed: >80% | Bandwidth: Unlimited | IP locations: 160 in 94 countries | Devices supported: 5 | Live chat: Yes | 30-day money-back guarantee: Yes

  • $6.66/month for 15 months
  • $9.99/month for 6 months
  • $12.95/month for 1 month
  • Netflix icon
  • BBC iPlayer icon
  • ESPN icon
  • Hulu icon
  • HBO Max icon
  • Disney icon
  • Amazon Prime Video icon
  • YouTube TV icon
  • Apple TV Plus icon
  • FuboTV icon
  • ShowTime icon
  • Discovery Plus icon
  • ABC icon
  • All 4 icon
  • NowTV icon
  • CBS icon
  • NBC icon
  • Sky Sports icon
  • BT Sport icon

ExpressVPN ($6.66/month) is still the best VPN. And importantly, it ALWAYS has servers that are open with major streaming sites such as Netflix, BBC iPlayer, Hulu, Disney+, HBO Max, Paramount+, Amazon Prime Video, etc.

ExpressVPN is usually very good at playing Cat and Mouse with online streaming sites. Meaning, whenever one of its servers is blacklisted it creates a new one – giving its users a constant stream of servers that aren’t blocked. Needless to say, this is a valuable attribute if you’re looking for a VPN to unblock streaming sites.

Its app is easy-to-use and free to download on pretty much any device you can think of. Mac, Windows, iOS, Android, FireStick, Android TV, Roku, PS4, Xbox, Linux, even Apple TV (with a workaround). It’s got it all covered.

The app is another main reason this VPN is so good at unblocking TV streaming sites (that claim they block VPNs) is that its software takes a pragmatic approach to user management. While other VPNs tempt customers by promising them access to hundreds/thousands of servers in multiple countries, ExpressVPN does things differently.

With ExpressVPN you only have a handful of server locations to choose from. Once you select your location the app takes care of the rest. Assigning you to the fastest available server that’s not oversubscribed. This simple technique is so important, as it keeps ExpressVPN’s servers operating at lightning-fast speeds and prevents its IPs from getting blacklisted for “abnormal” usage in the first place.

Check out our full ExpressVPN review.

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2. NordVPN 🥈

A very quick and trustworthy VPN

NordVPN US screenshot mobile

Pros

  • ✅ Fast servers
  • ✅ No logs
  • ✅ Thousands of IP addresses
  • ✅ 6-simultaneous connections
  • ✅ 30-day money-back guarantee
  • ✅ Easy-to-use app

Cons

  • ❌ No refunds for purchases from iTunes/App store
Best VPN list - NordVPN

Special Offer for you!

Sign up for a 3-year plan with Private Internet Access and save 83% + 3 months free. That works out at $2.03/month.

Number of servers: 5,000+ | Speeds: >80% | Bandwidth: Unlimited | IP locations: 62 countries | Devices supported: 6 | Live chat: Yes | 30-day money-back guarantee: Yes

  • $3.49/month for 2 years
  • $6.99/month for 1 year
  • $11.95/month for 1 month
  • Netflix icon
  • BBC iPlayer icon
  • ESPN icon
  • Hulu icon
  • HBO Max icon
  • Disney icon
  • Amazon Prime Video icon
  • YouTube TV icon
  • Apple TV Plus icon
  • FuboTV icon
  • ShowTime icon
  • Discovery Plus icon
  • ABC icon
  • All 4 icon
  • NowTV icon
  • CBS icon
  • NBC icon
  • Sky Sports icon
  • BT Sport icon
  • ITV Hub icon
  • Spark Sport icon
  • CBC Gem icon

NordVPN is the most widely-used VPN in the world. And it’s easy to see why. It’s a polished app that delivers fast connections (more on this later) to a massive network of VPN servers.

It’s the most reliable at unblocking popular streaming services too – US Netflix, Hulu, Disney+, BBC iPlayer, HBO Max, Amazon Prime Video, etc. This is because NordVPN hired a full-time technical team (that’s responsible for monitoring its servers’ connections with popular TV streaming services) and has been aggressively investing in its network of IP addresses in key locations.

Another interesting thing to note is that NordVPN is an industry leader in its development of Nordlynx technology. Nordlynx is built using the WireGuard, a new VPN tunneling protocol designed to outperform current standards (OpenVPN and IPSec). The benefits, according to NordVPN, are dramatically faster transfer speeds while connected to a VPN. My tests – New Zealand to London – confirm that Nordlynx is currently the fastest VPN on the market. However, the difference isn’t dramatic, a few Mbps is all.

Read our NordVPN review.

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3. Private Internet Access

The BEST low-cost VPN for streaming!

Best VPN list - PIA

Pros

  • ✅ Fast and reliable servers
  • ✅ Thousands of IP addresses
  • ✅ 10-simultaneous connections
  • ✅ 24/7 Live Chat
  • ✅ 30-day money-back guarantee

Cons

  • ❌ Only 48 server locations
Best VPN list - PIA

Special Offer for you!

Sign up for a 3-year plan with Private Internet Access and save 83% + 3 months free. That works out at $2.03/month.

Number of servers: 25,000+ | Speed: >75% | Bandwidth: Unlimited | IP locations: 70 in 74 countries | Devices supported: 10 | Live chat: Yes | 30-day money-back guarantee: Yes

  • $2.03/month for 3 years
  • $7.50/month for 6 months
  • $11.99/month for 1 month
  • Netflix icon
  • BBC iPlayer icon
  • ESPN icon
  • Hulu icon
  • HBO Max icon
  • Disney icon
  • Amazon Prime Video icon
  • YouTube TV icon
  • Apple TV Plus icon
  • FuboTV icon
  • ShowTime icon
  • Discovery Plus icon
  • ABC icon
  • All 4 icon
  • NowTV icon
  • CBS icon
  • NBC icon
  • Sky Sports icon
  • BT Sport icon

Private Internet Access is one of the leading no-log VPN services with over 1-million paying customers.

This VPN is one of the best in the industry at beating streaming sites’ VPN bans. It provides reliable connections with US Netflix, BBC iPlayer, Hulu, HBO Max, Disney+ Amazon Prime Video, etc. It also allows 10 simultaneous devices to be connected to its servers at the same time, so you can share the account with your close friends.

If – for whatever reason – you’re not happy with Private Internet Access, there’s a 24/7 live chat support available to assist you with your problem. PIA also offers the industry-standard 30-day money-back guarantee.

From my tests (from New Zealand) I was able to get download speeds of 70 Mbps while connected to a UK server using the Private Internet Access VPN (my non-VPN speed is 100 Mbps).

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4. Ivacy

A very quick and trustworthy VPN

Ivacy US screenshot mobile

Pros

  • ✅ Fast servers
  • ✅ Thousands of IP addresses
  • ✅ Dedicated streaming servers
  • ✅ 5-simultaneous connections
  • ✅ 30-day money-back guarantee
  • ✅ 24/7 Live Chat

Cons

  • ❌ Only 5 devices
  • ❌ Sometimes runs slow
  • ❌ Occasionally block by streaming sites for several days
Best VPN - Ivacy on Mac

Special Offer for you!

Sign up for Ivacy and enjoy a 7-day trial with no strings attached

Number of servers: 1,000+ | Speed: >65% | Bandwidth: Unlimited | IP locations: 275 in 100 countries | Devices supported: 5 | Live chat: Yes | 30-day money-back guarantee: Yes

  • $1.16/month for 5 years
  • $3.50/month for 1 year
  • $9.99/month for 1 month
  • Netflix icon
  • BBC iPlayer icon
  • ESPN icon
  • Hulu icon
  • HBO Max icon
  • Disney icon
  • Amazon Prime Video icon
  • YouTube TV icon
  • Apple TV Plus icon
  • FuboTV icon
  • ShowTime icon
  • Discovery Plus icon
  • ABC icon
  • All 4 icon
  • NowTV icon
  • CBS icon
  • NBC icon
  • Sky Sports icon
  • BT Sport icon
  • ITV Hub icon
  • Spark Sport icon
  • CBC Gem icon

If you’re looking for an excellent VPN, with an even better price tag, Ivacy ($1.16/month) is a great option.

This VPN has all the features you need to stream BBC iPlayer, in HD, from any country in the world. I’ve been testing the app recently on Mac, PC, Android, iOS and FireStick and the results have been impressive – unlocking BBC iPlayer, US Netflix, Hulu, Disney+, HBO Max, Amazon Prime Video, etc. with ease.

The Ivacy app is a little different in regards to its UX (user experience). Instead of just selecting a UK server, you need to select the specific BBC iPlayer server. Don’t worry, this isn’t a bad thing – by connecting to a dedicated BBC iPlayer server, it simply means that you’re connecting to an IP address that Ivacy knows works with BBC iPlayer.

For an extra $1.99/month (£1.74) you can add-on a dedicated IP. This will buy you sole access to an IP address in a country of your choice, meaning you won’t have to share your IP (and speeds) with any other use. I don’t recommend this though, using the regular Ivacy servers is enough 95 per cent of the time.

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5. CyberGhost

A very quick and trustworthy VPN

CyberGhost UK screenshot

Pros

  • ✅ 1-day free trial
  • ✅ Reliable servers
  • ✅ Thousands of IP addresses
  • ✅ 7-simultaneous connections
  • ✅ 30-day money-back guarantee
  • ✅ Easy-to-use app

Cons

  • ❌ Expensive
  • ❌ Average speed scores
CyberGhost
CyberGhost

SPECIAL OFFER – 1-DAY FREE TRIAL

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Number of servers: 1,000+ | Speed: >65% | Bandwidth: Unlimited | IP locations: 275 in 100 countries | Devices supported: 5 | Live chat: Yes | 30-day money-back guarantee: Yes

  • $2.75/month for 3 years
  • $3.69/month for 2 years
  • $5.99/month for 1 year
  • $12.99/month for 1 month
  • Netflix icon
  • BBC iPlayer icon
  • ESPN icon
  • Hulu icon
  • HBO Max icon
  • Disney icon
  • Amazon Prime Video icon
  • YouTube TV icon
  • Apple TV Plus icon
  • FuboTV icon
  • ShowTime icon
  • Discovery Plus icon
  • ABC icon
  • All 4 icon
  • NowTV icon
  • CBS icon
  • NBC icon
  • Sky Sports icon
  • BT Sport icon

CyberGhost is one of the more established VPNs on the market. It has a well-established, and well-tested global network of servers that perform well.

From my tests over the past several months, CyberGhost has no trouble at unblocking major streaming services – US Netflix, BBC iPlayer, Hulu, Disney+, Amazon Prime Video, HBO Max etc. This VPN performed well at maintaining download speeds, well above 65 per cent of my regular (non VPN) ISP speed.

That said, there’s nothing really unique about the service. Which forces you to look at its price-point. And there’s nothing special here. Its short-term $12.99/month price tag puts is well above the industry average of $10.10/month. Similarly, its long-term $2.75/month for 3 years deal isn’t much of a “deal” either.

Oddly, CyberGhost’s most unique feature is its a 1-day, no obligations, free trial. This is an appealing offer to customers who are new to VPNs. However, it’s important to remember that most reputable VPNs will offer customers a 30-day money-back guarantee, so try not to be too seduced by the offer.

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Patch Bowen
Patch Bowen is an accomplished technology journalist with a solid academic foundation, holding a degree from Auckland University. His expertise spans across a range of tech topics, with a notable focus on product reviews, industry trends, and the impact of technology on society. With his work featured on major New Zealand websites like Stuff.co.nz, thebit.nz, and The Press, Patch has established himself as a credible voice in technology media. His articles are known for their detailed analysis and practical insights, particularly in making complex technological concepts understandable for a broad audience. At ReviewsFire, Patch is renowned for his thorough evaluations and clear, informative writing style. He has a knack for identifying and explaining the nuances of the latest gadgets and digital trends, earning him a reputation as a trusted source for tech advice and information.

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