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Online visibility is key to success; having the right tools at your disposal can make all the difference. Semrush stands out as a versatile and powerful solution that empowers businesses to optimise their online presence effectively among the myriad of SEO and digital marketing platforms available.

From keyword research and competitive analysis to rank tracking and content optimisation, Semrush offers a robust suite of tools designed to address the diverse needs of digital marketers, SEO professionals, and business owners alike.

With its intuitive interface and wealth of data-driven insights, SEMrush equips users with the knowledge and tools they need to outperform the competition and achieve their goals.

That being said, it is on the pricey side, and it can take time to learn how to utilise all of its features fully. Check out our thoughts below, and for a deeper look into other competitors, check out our SE Ranking vs. Check Position guide.


  • Extensive feature set
  • Easy-to-use interface
  • Accurate data
  • Excellent customer support


  • Steep pricing
  • Can be overwhelming for beginners

Semrush Price

Semrush offers several paid plans with varying features and limits, but each is still pricier than the majority of the best SERP trackers and SEO platforms out there. The basic Pro plan starts at $129.95/month, with five projects (one project enables you to track your keyword progress on a site using different databases), 500 keywords to track, and 10,000 results per report. However, a considerable advantage is its free demo, but it has limited features.

If you want to take it up a notch, especially if you’re a mid-size business, you can get the Guru plan for $249.95/month. This will bring you 15 projects, 1,500 keywords, and 30,000 results per report. For truly big companies, the $499.95/month for the Business subscription offers 40 projects, 5,000 keywords, and 50,000 results.

Semrush pricing

You’ll get a lot to work with in each plan, but Semrush is the most expensive SEO platform. SE Ranking, one of its competitors, is priced from $44/month. While significantly more affordable, it also offers 750 keywords to track and 10 projects to manage. That’s more than Semrush’s Pro plan, but be aware you won’t get as many features in SE Ranking, like advertising tools. There’s even Social Media Management.

For beginners, if the Pro plan is a lot. If you’re after just a simple keyword tracker to begin with, along with a few more tools, Check Position comes for as low as $3.30/month. Sure, you’ll only get 100 keywords, but if you’re trying to see which features are essential and those you won’t make use of, it’s a great place to start.

The Guru and Business plans offer a wealth of handy tools, such as API access, device tracking, and more. But its prices reflect this, and you can potentially spend up to $500 monthly. That’s a lot, even for established businesses.

If you’re just starting or need to keep budget in mind when looking for quality SEO tracking tools, Semrush shouldn’t be your first tool of choice – purely because of pricing. Other SERP trackers come with similar features for a lot less. However, if you’re a booming business looking to extend its audience reach, Semrush is a great choice.

SEO PlatformStarting Price
SemrushFrom $129/month
Check PositionFree ($3.30/month for paid plan)
SE RankingFrom $44/month
AhrefsFrom $99/month
MozFrom $99/month

Semrush User Interface

In terms of performance and reliability, Semrush consistently delivers accurate data and actionable insights that empower users to make informed decisions and drive tangible results.

The platform’s user-friendly interface and intuitive navigation make it easy for users to access the information they need quickly, while its robust reporting capabilities enable users to track progress and measure the success of their campaigns effectively.

Moreover, Semrush’s commitment to innovation and ongoing updates ensures that users have access to the latest features and capabilities, keeping them ahead of the curve in an ever-evolving digital landscape.

Semrush User Interface
Via Semrush

Whether you’re a small business (with cash to spare) looking to improve your online visibility or a seasoned SEO professional seeking to gain a competitive edge, Semrush offers the tools and resources you need to succeed. Be warned: while the user-friendly interface is handy, certain advanced features may require some time to learn and master. Fortunately, there are helpful tutorials that go into detail of how to use each feature.

Semrush Features

Semrush is a powerful SEO and marketing platform with a wide range of features. It’s an excellent choice for agencies, large businesses, and marketing professionals who need a comprehensive toolkit to manage their online presence.

One of Semrush’s standout features is its extensive keyword research capabilities, which enable users to identify high-value keywords, analyse search trends, and uncover new opportunities for optimisation. Additionally, Semrush provides comprehensive competitor analysis tools, allowing users to gain valuable insights into their competitors’ strategies and identify areas for improvement.

Semrush features

The platform’s rank-tracking functionality enables users to monitor their search engine rankings effortlessly. At the same time, its site audit tool provides an in-depth analysis of website performance and identifies potential issues that may be impacting search visibility.

Furthermore, SEMrush offers a range of content marketing tools, including a content analyser and topic research tool, to help users create compelling, SEO-friendly content that resonates with their target audience. Once you get to grips with how these tools work, it can be a huge asset to building your SEO profile.

Semrush Verdict

Overall, Semrush is a comprehensive and powerful solution for businesses seeking to enhance their online presence and drive measurable results.

With its extensive feature set, intuitive interface, and commitment to excellence, Semrush empowers users to optimise their digital strategy effectively and achieve their goals. Whether you’re looking to improve your search engine rankings, increase website traffic, or enhance your content marketing efforts, Semrush provides the tools and insights you need to succeed in today’s competitive landscape.

However, if you’re after something more affordable while still providing the features you need, take a look at our SE Ranking review. And, for an even cheaper keyword tracker, albeit with limited features, look no further than our Check Position review.

SEO Tracking
Darragh Murphy
Darragh Murphy is fascinated by all things bizarre, which usually leads to assorted coverage varying from the mischievous world of online security to washing machines designed for earbuds. Whether it's connecting Scar from The Lion King to two-factor authentication or turning his love for laptops into a fabricated rap battle from 8 Mile, he believes there’s always a quirky spin to be made. When he's not checking out the latest devices and all things tech, he can be found swimming laps, watching terrible shark movies, and trying to find time to game.  Previous Editor at Laptop Mag and News Editor at Time Out Dubai, specialising in food culture, nightlife events, gaming, tech and entertainment.
semrush-review Online visibility is key to success; having the right tools at your disposal can make all the difference. Semrush stands out as a versatile and powerful solution that empowers businesses to optimise their online presence effectively among the myriad of SEO and digital marketing...


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