SE Ranking Logo on Laptop

SE Ranking aims to be your one-stop shop for all things SEO, offering a plethora of tools under one roof.

This SERP tracker is a powerful and user-friendly SEO platform offering a comprehensive tool suite under one roof. Its detailed website audits, competitor analysis, and white-label functionality are particularly valuable. However, pricing can be expensive, and some key areas, like keyword research and backlink monitoring, could benefit from further refinement.

But does it deliver on its ambitious promises? This review dissects its strengths and weaknesses and whether it deserves a place in your SEO toolkit.


  • Feature-Rich
  • User-Friendly Interface
  • Detailed SEO Audits
  • Competitor Analysis


  • Pricing can be steep
  • Keyword research could be better

SE Ranking Price

SE Ranking offers many valuable SEO tools to help websites grow, but these come at a cost. While it’s not the priciest on the market, some users may have to dig deep depending on their subscription plan.

Its most affordable plan, the Essential package, starts at $44/month (£36/month). This is the most appealing plan for many, as it gives you access to nearly all its tools, lets you track 750 keywords, and helps you manage 10 projects (one project enables you to track your keyword progress on a site using different databases).

Compared to many of its competitors, this is reasonably priced. However, it can’t compete with Check Position in this department, seeing as this SERP tracker can be used for free (albeit with limited features).

SE Ranking Pricing

Otherwise, its Pro and Business plans are much more expensive. These are tuned for SEO professionals and small or medium-sized companies, seeing as they offer 2,000 and 5,000 keyword trackers, respectively. Along with giving users up to five projects to manage, both subscriptions give you historical data on keywords and domains. It’s a shame the Essential package doesn’t come with this, as it can be essential to have.

If you’re after a SERP tracker with even more tools, you’ll have to pay more. For example, Ahrefs is even pricier than SE Ranking, starting at $99/month (£79/month) for the Lite plan and $399/month (£319/month) for the Advanced subscription. Semrush goes even further, with its Pro subscription starting at $129/month.

For those after a great set of tools at a fair price, then SE Ranking’s essential package is right up your street. Small businesses will benefit from its other packages but may not have all the tools other services offer. Overall, though, SE Ranking offers a good middle ground in price.

SERP TrackerStarting Price
SE RankingFrom $44/month
Check PositionFree ($3.30/month for paid plan)
SemrushFrom $129/month
AhrefsFrom $99/month
MozFrom $99/month

SE Ranking User Interface

Navigating SE Ranking is a breeze. The clean layout, intuitive labelling, and intuitive interface make it a joy to use, even for SEO beginners. Moreover, it has recently gone through a slight revamp, making navigating it even easier.

Everything can now be accessed through the left-hand sidebar, which includes Projects, Research, Backlinks, Report Builder, and more. Each has its sub-categories, which can seem a tad overwhelming at first. However, once you know what’s most valuable for your website, it becomes simple to get where you need.

For example, most of my time is spent in Research, where you can check out how competitors perform, keywords worth investing in, and how well they perform on different sites. Simply putting in a competitor’s website or a few keywords will get you an analytical breakdown of what you’re after.

SE Ranking Competitive Research Feature

This is depicted in a few handy charts, such as difficulty score, where you can see how difficult it will be to rank a web page at the top of Google for a specific keyword, search volume, to find out how many monthly organic searches the selected keyword gets on Google, CPC and paid competition, to discover the average price of a click for a pay-per-click (PPC) Google Ads marketing campaign, and more.

I’m also a fan of the ability to check different region databases. Allowing you to pick from virtually every country, SE Ranking gives you the ability to analyse keywords on Google in other regions, which provides you with a lot of detail on what keywords you should aim for depending on where you are based.

SE Ranking Keywords

While it can take time for data to load sometimes, this is more of a nuisance than a flaw. Regardless of the tool, it’s easy to read the analytical data SE Ranking presents, and once you wrap your head around what tools you’ll make the most out of, it’s a breeze to reach without much fuss.

SE Ranking Features

SE Ranking throws everything but the kitchen sink at SEO, including keyword research, website audits, rank tracking, backlink monitoring, competition analysis, social media monitoring, and professional reports. This one-stop shop can be a time-saver, eliminating the need to juggle multiple platforms.

The SERP Tracker dives deep into your website’s technical SEO, on-page content, and mobile optimisation. The detailed reports pinpoint areas for improvement, offering actionable and helpful insights to guide your optimisation efforts.

Being able to unmask your rivals’ secrets with SE Ranking’s comprehensive competitor analysis is always a big win. It lets you uncover their keyword strategies, backlink profiles, and SERP dominance, giving you the advantage to craft targeted campaigns and outmanoeuvre them on Google if done right.

It’s also great for agencies and freelancers, as SE Ranking lets you customise reports with your branding and resell them to clients. This adds a professional touch and unique value proposition to your offerings.

SE Ranking Report Builder

While SE Ranking throws around keyword suggestions, their accuracy and depth leave room for improvement. Integrating more comprehensive data sources and advanced filtering options would be a game-changer. The backlink monitoring tool offers basic functionality but lacks an in-depth analysis of dedicated backlink platforms. For serious link analysis, you might need to look elsewhere.

Moreover, while the professional reports are a nice touch, the customisation options feel limited. More data selection, layout, and branding flexibility would cater to diverse user needs and preferences.

SE Ranking Verdict

SE Ranking has the potential to be a game-changer for those seeking a comprehensive and user-friendly SEO platform. However, continued development in key areas like keyword research and reporting flexibility would solidify its position as a top contender in the competitive SEO landscape.

Regardless, SE Ranking still stands as a powerful and user-friendly SEO platform for most, and it packs a punch with its comprehensive toolset. Detailed website audits, competitor analysis, and white-label functionality are stand-out features that add real value. The price tag might sting for some users, but it’s a fantastic SERP tracker that’s worth giving a go.

If you’re after an SEO tool that’s completely free to use and has a “build-a-subscription” option, check out our Check Position review.

SEO Tracking
Darragh Murphy
Darragh Murphy is fascinated by all things bizarre, which usually leads to assorted coverage varying from the mischievous world of online security to washing machines designed for earbuds. Whether it's connecting Scar from The Lion King to two-factor authentication or turning his love for laptops into a fabricated rap battle from 8 Mile, he believes there’s always a quirky spin to be made. When he's not checking out the latest devices and all things tech, he can be found swimming laps, watching terrible shark movies, and trying to find time to game.  Previous Editor at Laptop Mag and News Editor at Time Out Dubai, specialising in food culture, nightlife events, gaming, tech and entertainment.
se-ranking-review SE Ranking aims to be your one-stop shop for all things SEO, offering a plethora of tools under one roof. This SERP tracker is a powerful and user-friendly SEO platform offering a comprehensive tool suite under one roof. Its detailed website audits, competitor analysis, and...


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