Nothing — arguably the most stupidly named company in tech (quite something in a world where Yahoo!, WhatsApp and Google exist) — could soon have a wearable to match its transparent smartphone and earbuds.
On Twitter, @stufflistings spotted a trademark labelled CMF By Nothing in the smartwatches category on the Indian Bureau of Standards certification (BIS) website.
That’s rather awkward, given Nothing founder Carl Pei — formally of OnePlus — tweeted just four months ago that he found the Samsung Galaxy Watch 5 Pro “kind of useless” after buying one for research purposes. “What do you use smartwatches for?” he asked his followers, which doesn’t inspire confidence.
(He ended up vowing to give it away to a favourite commenter, but that proved too taxing.)
Beyond a listing that may or may not preempt an actual product announcement (the listing for RealityOS turned out to be inaccurate with Vision Pro in the end, after all), we don’t really know what a Nothing smartwatch would do.
Although it would be a reasonable bet to assume that, if it ever emerges, it will share the distinctive transparent look of the company’s other products — something captured in the mock-up from JunSeo Oh above.
Elsewhere, it’s already been confirmed that the Nothing Phone (1) will get a sequel and all will be revealed at an event on 11 July.
The company has confirmed it’ll come with a 200mAh larger battery and a 0.15in bigger screen.
Beyond that, all we really know about it is that it’ll be sticking with a naming convention that seems purely designed to make it difficult to write about. A curious marketing decision for a small company looking for press coverage, but maybe this is why I don’t work in marketing…