Typically, the only scary thing about Apple events is exactly how out of pocket you’ll be if you want the latest and greatest bit of tech on day one. But according to an invite that Apple has sent out, products at the company’s next event will also get the pulse racing.

Yes, it’s a Halloween event, so Apple has taken a leaf out of every low-imagination October marketing campaign in history by calling its products “Scary Fast” to celebrate. How drole!  

Apple Event invite

It doesn’t leave much to the imagination as to which products will be in line for upgrades. On the event page, the Apple logo transitions into that of the Finder icon — an app that’ll be extremely familiar to anybody who uses a Mac.

This was predicted by Bloomberg’s Mark Gurman at the weekend, who suggested that Apple has plans to update its large 14- and 16in MacBook Pros as well as the 24in iMacs. “If you try to order the products from Apple’s website, several configurations won’t arrive until mid-November,” he wrote. “That several-week delay is a clear sign that something is about to happen.”

The — *sigh* — ‘scary fast’ tagline is likely a tip that these computers are going to be the first to benefit from Apple’s upcoming M3 processors. So expect to see lots of whizz-bang numbers showing off just how much faster and more energy efficient these new machines are compared to their predecessors.

What about those iPads that were rumoured? Well, after the weird Apple Pencil refresh it’s all gone a bit quiet, with the analyst Ming-Chi Kuo predicting we won’t see new models until 2024 now. It’s possible that a refresh could slip in here, but don’t hold your breath.

If you’re really keen to watch, this is one of the better ones for Kiwis. While typically Apple events are held in the morning, this is 8PM on Monday in California, which translates as a sociable midday in Auckland. You can tune in on the Apple website, or via YouTube.

Alan Martin
Alan is an experienced and versatile writer with the unique distinction of having written for both The New Statesman and Nuts. The list of publications Alan has written for doesn't stop there. His work has also been published in: Wired, CNET, Gizmodo UK, ShortList, NME, TechRadar, The i, The Independent, The Evening Standard, City Metric, Macworld, Pocket Gamer, Expert Reviews, Coach, The Inquirer, Rock Paper Shotgun, Tom's Guide, T3, PC Pro, IT Pro, Ideal Home, Livingetc, Stuff, Business Insider, theBit, Wareable, and Trusted Reviews. Alan now covers a range of subjects for ReviewsFire, with a focus on news - his unique style of covering technology news is a key part of ReviewsFire's success.


Please enter your comment!
Please enter your name here