Smart store management systems concept for Amazon

Figuring out what to sell on Amazon may seem simple, as anything is on the table when it comes to selling a product. But in order to build a business and make a profit, you’ll want to sell the right product.

How do you go about knowing what to sell? Amazon is a competitive market filled with successful sellers, after all. With a little help from experts, the magic of software and knowing what type of seller you are, you can find out the perfect product to sell in no time.

Whether you’re looking for the best supplier for you Amazon FBA business or figuring out how to design a logo for your Amazon product, we’ve got you covered. For now, here’s how to figure out what to sell on Amazon.

How should I sell on Amazon?

First and foremost, you’ll want to know how you’re going to sell on Amazon. Depending one which type of seller your brand falls under, it will change what items or products you should sell.

Quick tip: regardless of what type of seller you are, it’s always a good idea to think about have a strong name for your brand. Here’s how to choose the best Amazon seller name.

Here’s a breakdown of the types of Amazon sellers.

Wholesale seller

These are third-party sellers that buy wholesale products in bulk and sell them under their own business on Amazon, usually under “other sellers on Amazon.” These could be new or refurbished products from well-known brands that are resold under their own business.

Since they are selling a reputable product from a business customers know about, potential buyers are more interested in the reviews and number of reviews the brand gets. The buyer is looking at the product itself, not the third-party seller it’s being sold through. With this in mind, sellers should look for a high quality product that in high demand.

Retail arbitrage

Similar to the wholesale seller, retail arbitrage is when when sellers buy products that are often discounted at local or online stores and take advantage of the product’s availability and price difference.

Again, the spotlight shines on reviews and price. Sellers check out online or physical stores for clearance sales or marked down offers to get a product for cheap and then make a profit by selling it at their own price.


Dropshipping is similar to sourcing wholesale products, but the sellers don’t purchase any product until they make a sale. Once a customer purchases a product from the seller, only then will they order the product. This saves on storage and delivery fees, as the seller sends the product straight from the manufacturer or wholesaler to the customer.

The seller doesn’t handle the product being sold at all, which could lead to a poor-quality product. What’s more, the supplier or manufacturer could go out of business once a sale has been made, meaning the seller is immediately out of supply. Choosing the right product that is easily supplied is vital.

Private label

Private label sellers reach out to a manufacturer or supplier of wholesale products, often from Alibaba (here’s how to find the best prices on Alibaba), and brands the products under their own name. The products can also have minor customisations to make them have a more special factor.

Selling private label products means selling the same item, so you’ll need a product that continues to sell well. If it does become a hit, that seller will be associated with that category of products, and sales will start to take care of themselves.

Unique seller

Sellers who create their own unique products, or alterations to a product, that are different from the competition. This product may be the first of its kind on the market, as it’s the seller’s own creation.

What Amazon category should I choose?

There are many categories on Amazon to sell in, but some are more popular for sellers than others.

It comes down to the ease of sourcing a product to sell, finding the right niche with low competition and high demand, and how often customers shop in these categories on Amazon.

Below is a list of product categories that have the best items to sell (according to AMZScout):

  • Baby Products
  • Beauty & Personal care
  • Books
  • Clothing & Shoes
  • Electronics 
  • Home & Kitchen
  • Jewelry
  • Pet Supplies
  • Sports & Outdoors
  • Toys & Games
  • Lawn and Garden

These categories have plenty of different products that fall into a niche, making them a good place to start finding what to sell. As for what specific product to sell on Amazon, you’ll need a little help from Amazon seller software.

What is Amazon seller software? 

Amazon seller software, like AMZScout and Jungle Scout, is a collection of data analytics and learning tools for Amazon sellers. Fittingly, the software scouts through all manner of products on Amazon to find the most profitable items to sell and build your business.

It comes with a selection of tools, and each is useful for finding Amazon Sales Data but is designed to be used differently.

Seller software like AMZScout has a Product Database that boasts 550 million products in Amazon’s catalogue, giving users a complete rundown of sales data so they can make accurate decisions when selling items and growing their business.

Users can get a wealth of sales statistics and data on products with a simple click. Not only does it narrow down niche products that provide bigger profit potential, but it also spots affordable local and international suppliers along with tracking competitors’ sales, rank, pricing, keywords and stock levels.

There are also Keyword tools, including Reverse ASIN Lookup to see which keywords competitors use (or don’t use) and gauge their potential; Amazon Keyword Search to discover related keywords that are most relevant to your listing; and the Keyword Tracker Chrome Extension, which lets you see where products rank for any search term.

Amazon seller software is hugely a hugely helpful tool, and you’ll find it’s even used by big brands such as Disney, HP, Dell and more. For a better look at how to find a product to sell on Amazon, check out our guide.

How to find a product to sell on Amazon

Whether you’re a reseller or looking to sell goods under a private label, finding the right product to sell on Amazon is key to making a substantial profit. 

For example, with AMZScout, you can find the right product that’s in demand with little competition and see its estimated monthly sales, how it ranks, its net profit and plenty more valuable statistics.

Follow the steps below to see the best way to find out what to sell on Amazon.

1. Open AMZScout ( in your browser and sign in.

2. Select Product Research on the top taskbar, then Product Database.

3. To find a product, fill in the search criteria and set up filters.

You can select Product categories, Keywords in a product listing and Price range. To discover new and trending products in every category, we recommend selecting all categories and leaving other filters blank.

For the sake of this tutorial, I am going to set the Product category to just Office Products and Price range as $10-$70. I’m also going to add the weight filter (measured in lbs) as I don’t want to pay large postage fees.

How to find a product to sell on Amazon: AMZScout Product Database Categories

4. A list of products will appear. In the columns to the right, you can find the product:

How to find a product to sell on Amazon: AMZScout Product Database list

Category: Amazon product category.
Rank: Product’s sales rank.
Subcategory: Subcategory of product.
Subrank: Product’s rank in the subcategory.
Est. Sales: Estimated number of items sold in a month (based on product rank).
Est. Rev: Estimated monthly revenue.
Price: Product price.
Fees: Amazon’s fulfillment fee under FBA.
Net: Final profit after selling one quantity of the product.
DFA: Date when the product became available.
RPR: Ratio of how much revenue a seller makes per review (higher number makes it easier for new sellers).
Reviews: Number of reviews.
Rating: Product rating out of 5. 
Weight: Product weight in kilograms.
Sellers: Number of Amazon sellers listing this product.
LQS: Listing Quality Score for how good the listing is out of 100.

5. Under Product Information and next to your chosen product, click the Find Product on Alibaba button to see supplier prices for the product.

How to find a product to sell on Amazon: AMZScout Product suppliers

6. Select Export to Excel to save the product data listed for future research.

How to find a product to sell on Amazon: AMZScout Export to Excel

A sure-fire way to find a range of hot and trendy products (like I have with a multi-spray water gun) is with Product Selections option. This will auto-filter search criteria to help you look f

A sure-fire way to find a range of hot and trendy products (like I have with a multi-spray water gun) is with Product Selections option. This will auto-filter search criteria to help you look for other products, such as top 1,000 best selling products, products with low initial costs and new and trending products. Give it a go.

Use this information to figure out how well specific products are doing in different categories, whether the net profit is worth your time, if you can build up a better LQS and if supplies are within your price range

Darragh Murphy
Darragh Murphy is fascinated by all things bizarre, which usually leads to assorted coverage varying from the mischievous world of online security to washing machines designed for earbuds. Whether it's connecting Scar from The Lion King to two-factor authentication or turning his love for laptops into a fabricated rap battle from 8 Mile, he believes there’s always a quirky spin to be made. When he's not checking out the latest devices and all things tech, he can be found swimming laps, watching terrible shark movies, and trying to find time to game.  Previous Editor at Laptop Mag and News Editor at Time Out Dubai, specialising in food culture, nightlife events, gaming, tech and entertainment.