Amazon Keyword Research
Businessman using computer laptop and magnifier glass with search icon for Search Engine Optimisation or SEO concept to find information by internet connection.

After scouring through hundreds of Amazon listings (or maybe you got it on your first try), you’ve finally found a product you want to sell (using our how to find a product to sell on Amazon guide). Good on you! While you could go straight to setting up your Amazon FBA and get that product listed, you may not get the traffic you’re expecting. 

We said it before and will say it again: Amazon is a hugely competitive space. A niche product just won’t cut it. That’s why you’re going to need to optimize your product’s reach. How is this done? Through the magic of keywords

As with anything online, people cram their websites, social posts and YouTube videos with keywords to make sure they’re at the top of any search result. Amazon is no different, so using the right keywords will help put your product on “Page 1” when potential buyers search for your product – or even related products!

Sometimes keywords are obvious, but there are hidden phrases that can give you an edge over your competition. To get to know them, you’ll want to use a keyword research tool. Fortunately, AMZScout and Jungle Scout have just that. 

How to find the best keywords on Amazon: Reverse ASIN Lookup

One of our favourite Amazon keyword tools is AMZScout. This seller software boasts Reverse ASIN (Amazon Standard Identification Number) Lookup, Amazon Keyword Search and a handy PRO Extension plugin for Google Chrome that will discover keywords even your competitors may not know about. That means you’ll have the upper hand.

Signed up to AMZScout? Great. It’s time to find those keywords.

Typing in all the keywords you think are good for your product, to see how each word performs, can be a long and boring task. That’s when Reverse ASIN Lookup comes in. It will look up the keywords used on any product listed on Amazon, meaning you can find a strong competitor, punch in its ASIN number and find out all the keywords its using – along with how successful they are.

1. Open AMZScout ( in your browser and sign in.

2. Select Keyword Research on the top taskbar, then Reverse ASIN Lookup.

3. Enter the ASIN number of a competing product in the search bar (to find the ASIN number, head to the product’s listing page on Amazon and search under Product details).

AMZScout Keyword ASIN number

4. Then Press Find Keywords.

AMZScout Keyword Reverse ASIN Lookup Main

5. A list of all the Amazon Search Keywords associated with that product will appear. Here, you can find the following:
Relevance Score: Shows how relevant the keyword is to the product (The higher the score, the more often the product is found organically).
Est. Month Search Volume: The average monthly searches using these words.
Organic Rank Page: The page number the product appears on when using these words.
Organic Rank Position: The position the product is placed on the results page.
Sponsored Page: The page number where the product is placed for advertisements targeting the keyword.
Sales for Page 1: Number of sales you need over eight days in order for your product to appear on
page one for that keyword.

6. Select Export to Excel to save the product data listed for future research.

AMZScout Export to Excel

There you have it. Your results may vary wildly, so if you’re only looking for specifics, make sure to use the filters (the number of words in a keyword and search volume) to narrow down your search.

Here’s a tip: Keywords with low search volume (around 300 per month) are likely to have low competition, making it easier for your product to appear high on page 1. However, a high search volume (1,000 per month and above) means more attention and clicks, but these words are also highly competitive.

That’s why you’ll want to keep an eye out for the Sales for Page 1 section. If you think you can beat the number of sales a competing product has over eight days, then you’re golden.

How to find the best keywords on Amazon: Amazon Keyword Search

Had a look at keywords with a high rate of success but think you have a few more that’s worth trying? AMZScout’s Amazon Keyword Search will give you a hand.

1. On the AMZScout homepage, select Keyword Research on the top taskbar, then Amazon Keyword Search.

2. Enter keywords you want to check in the search bar, then press Find Keywords.

AMZScout Keyword Research

3. The keywords you searched for and related keywords will be listed. Similar to Reverse ASIN Lookup, you’ll get results for Monthly Search Volume and Sales for Page 1.

4. Select Export to Excel to save the product data listed for future research.

This is a good way to test the waters of keywords you think up, along with how well other keyword combinations compare.

Another tip: you can try using the keywords you’ve received from Reverse ASIN Lookup and see if there are related keyword searches that are even better to use.

How to find the best keywords on Amazon: AMZScout PRO Extension

Want to quickly search up the keywords a product on Amazon uses? The AMZScout PRO Extension is your go-to tool. Simply click the extension when searching for products and you’ll get a list of products and a bunch of data. That, along with two ways to find a plethora of keywords to use.

Once you install the AMZScout PRO extension via Google Chrome, you’re ready to work some magic.

1. Open Amazon ( on your browser (preferably Google Chrome).

2. Search for a product you’d like to find keywords for. This should be the product you’re looking to sell.

3. Click on the AMZScout Pro Extension icon located on the bottom left corner.

AMZScout Pro Extension button

4. The PRO Extension tool window will open up, showcasing a list of data on each product shown. On the top bar, select Niche Keywords.

AMZScout Pro Extension Niche Keywords

5. A window will pop up with a web of niche keywords associated with the search term you typed in. The number in brackets are the average search volume, and since they’re niche, they will have a low search volume. Find the right keywords to use on your product to dominate that niche. Select Export to CSV to save this data for future use.

AMZScout Pro Extension Niche Keywords

6. You can also find the keywords of specific products listed. Starting from the last step, close the Niche Keyword window and select a product listed via the PRO Extension.

7. Under the product, you’ll see Get keywords. Click on it.

AMZScout Pro Extension Get keywords

8. A window will pop up showcasing all the keywords the product uses. This is similar to Reverse ASIN Lookup, and you can click Go To The AMZScout ASIN Lookup to get more information.

AMZScout Pro Extension Get keywords (2)

Finding the best keywords to use to promote and sell your product through Amazon FBA is no easy task, but these keyword search tools will aid you in narrowing down the right ones. Being able to take a peek at what the best-selling products use is a sure-fire way to land your product right on Page 1, and who wouldn’t want that?

Darragh Murphy
Darragh Murphy is fascinated by all things bizarre, which usually leads to assorted coverage varying from the mischievous world of online security to washing machines designed for earbuds. Whether it's connecting Scar from The Lion King to two-factor authentication or turning his love for laptops into a fabricated rap battle from 8 Mile, he believes there’s always a quirky spin to be made. When he's not checking out the latest devices and all things tech, he can be found swimming laps, watching terrible shark movies, and trying to find time to game.  Previous Editor at Laptop Mag and News Editor at Time Out Dubai, specialising in food culture, nightlife events, gaming, tech and entertainment.