Amazon app on Smartphone

So, you’re looking to sell a product on Amazon. “How do you go about doing that?” you may be asking. It starts with creating an Amazon Seller account.

No matter what stage you are in building your business, whether it be finding a product to sell on Amazon, searching for keywords to use or looking for the best supplier on Alibaba, it’s a good idea to set up your Amazon Seller account. It’s what will help you finally sell your quality product and see some profit, after all.

As shopping online continues to grow in popularity over shopping in-store (63% of consumers begin their shopping on Amazon, according to Jungle Scout), the opportunities to see success as an Amazon Seller skyrockets. To get that all started, you’re need to create an account.

The good news is making an Amazon Seller account is easy, but there are a few things to consider when setting it up. In this guide, we’ll walk you through creating an account, along with finding out what type of Amazon Seller you are and more.

Oh, and if you’re wondering how to come up with best Amazon Seller name or looking to design a logo for your Amazon product, we’ve got you covered.

How to create an Amazon Seller account

1. On your device, go to

2. Click on Pricing in the top menu bar

3. Scroll down to Selling plans and choose between Individual or Professional. Then select the Sign up option.

Amazon Individual and Professional Seller plans

The difference between these two options is simple. If you’re planning to sell more than 40 products a month, choose the Professional plan. If it’s less than 40 and you don’t plan on advertising, choose the Individual option.

4. Sign in or create a new account

Amazon Seller Central Sign In

5. Follow the steps to complete creating an Amazon Seller account

During the process, you will need important documents and information in order to complete it and get signed up. It can take a while to set up an account, and you will need to be verified by Amazon in order to start selling your products. The sooner you do it, the better. It can take up to 72 hours to get approval.

Here’s what you’ll need to complete the process:

  • Valid government issued ID or passport
  • Recent bank account or credit card statement 
  • Chargeable credit card 
  • Mobile phone

Once you’ve put in the right information and your identity has been verified, you’ll be able to put up product listings and start selling your product! Just head over to Amazon Seller Central.

What is Amazon FBA? 

Fulfillment by Amazon (FBA) lets businesses have Amazon handle the storage, ordering, packing, delivery and customer service of their products. It’s an incredible service for both beginner and veteran sellers on Amazon, as it takes the legwork out of managing your inventory. 

Sellers don’t have to use FBA. They can choose whether they prefer in-house fulfillment, where you store, pack and ship inventory yourself, or third-party fulfillment, where an ecommerce service does all the heavy lifting instead. For most, however, FBA is a no-brainer. Nothing is stopping you from using multiple fulfillment options, mind you. 

The main benefits FBA offers are the storage of products (in its 150 million square feet fulfillment centres), fast and free shipping, access to millions of Prime customers, FBA customer support and even product returns and refunds. 

This doesn’t come for free, of course. FBA comes in types of fees:

  • Fulfillment fees: Charged per unit sold and include picking and packing your orders, shipping and handling, customer service and product returns. 
  • Inventory fees: Charged monthly based on the volume of inventory being held.

When you make a sale, a fulfillment fee will be taken out. This can vary depending on the category your product falls under on Amazon, along with its size and weight. For example, a product may sell for $19.99, but the FBA fees are $11.15. This means you’ll only get $8.84 for that product purchase, and this doesn’t take into account the monthly inventory fee and other packaging payments. 

What type of Amazon Seller are you?

There are a few type of brands selling products through Amazon FBA. Depending one which type of seller your brand falls under, it may not matter as much what name you choose.

Well, you can never go wrong with having a stand-out, catchy name that customers will immediately recognise, and it always feels good to be proud of the name you’ve chosen. However, in some cases, your target customers may only think about the price and customer reviews when considering buying your product; they couldn’t give a flying flute about what you’re called.

Here’s a breakdown of the types of Amazon sellers out there and whether a business name really matters.

Wholesale seller

These are third-party sellers that buy wholesale products in bulk and sell them under their own business on Amazon, usually under “other sellers on Amazon.” These could be new or refurbished products from well-known brands that are resold under their own business.

Since they are selling a reputable product from a business customers know about, potential buyers are more interested in the reviews and number of reviews the brand gets rather than the name of the brand itself. The buyer is looking at the product itself, not the third-party seller it’s being sold through.

Of course, it may help if the Amazon seller name is related to the product being sold or if customers associate it as being reliable. Otherwise, the key focus is getting highly rated reviews and being competitive.

Retail arbitrage

Similar to the wholesale seller, retail arbitrage is when when sellers buy products that are often discounted at local or online stores and take advantage of the product’s availability and price difference.

Again, the spotlight shines on reviews and price rather than a strong Amazon seller name. But if you have a professional-sounding Amazon seller name, it may attract the eye of potential customers over your competition.

Private label

Private label sellers reach out to a manufacturer or supplier of wholesale products, often from Alibaba (here’s how to find the best prices on Alibaba), and brands the products under their own name. The products can also have minor customisations to make them have a more special factor.

This is when selecting the best Amazon seller name for your brand is essential. This name is associated specifically with the product being sold, so having a brand name that’s catchy, relatable and unique goes the distance. I mean, would you really want to buy a standing fan from a brand named “DryHeat?” Probably not, especially not over something from “StayFrosty.”

Selling private label products means selling the same item, so your brand name is attached to that product. If it sells well, that brand name will be associated with that category of products, and sales will start to take care of themselves.

Unique seller

Sellers who create their own unique products, or alterations to a product, that are different from the competition. It goes without saying that picking a good brand name is important, as this product may be the first of its kind on the market, so the name needs to stick.

Regardless of what type of Amazon seller you are, it’s always a good idea to think about have a strong name for your brand. If you’re a using private label or are a unique seller, however, it’s important to have that name researched and nailed down.

Darragh Murphy
Darragh Murphy is fascinated by all things bizarre, which usually leads to assorted coverage varying from the mischievous world of online security to washing machines designed for earbuds. Whether it's connecting Scar from The Lion King to two-factor authentication or turning his love for laptops into a fabricated rap battle from 8 Mile, he believes there’s always a quirky spin to be made. When he's not checking out the latest devices and all things tech, he can be found swimming laps, watching terrible shark movies, and trying to find time to game.  Previous Editor at Laptop Mag and News Editor at Time Out Dubai, specialising in food culture, nightlife events, gaming, tech and entertainment.