Brand with two pencils

Selling quality products with competitive prices through Amazon FBA is one thing, but a business can go even further if it has a name that sticks with customers.

That’s why choosing an Amazon seller name for your business is all-so important.

Should the name resonate with your product? Should it be a funky combination of keywords? Does it really matter what name you choose if you’re a third-party seller? There’s a few questions to answer, and those answers will lead you to getting the perfect Amazon seller name for your business. And this guide is here to help shed some light.

When you’re kicking off your Amazon business, you may think choosing the best Amazon seller name is the first step, but you should actually begin with finding a product to sell on Amazon, finding the best keywords to boost Amazon sales and finding the best suppliers for your Amazon FBA.

Ready to name your business? Here’s how to choose the perfect Amazon seller name.

What type of Amazon seller are you?

There are a few type of brands selling products through Amazon FBA. Depending one which type of seller your brand falls under, it may not matter as much what name you choose.

Well, you can never go wrong with having a stand-out, catchy name that customers will immediately recognise, and it always feels good to be proud of the name you’ve chosen. However, in some cases, your target customers may only think about the price and customer reviews when considering buying your product; they couldn’t give a flying flute about what you’re called.

Here’s a breakdown of the types of Amazon sellers out there and whether a business name really matters.

Wholesale seller

These are third-party sellers that buy wholesale products in bulk and sell them under their own business on Amazon, usually under “other sellers on Amazon.” These could be new or refurbished products from well-known brands that are resold under their own business.

Since they are selling a reputable product from a business customers know about, potential buyers are more interested in the reviews and number of reviews the brand gets rather than the name of the brand itself. The buyer is looking at the product itself, not the third-party seller it’s being sold through.

Of course, it may help if the Amazon seller name is related to the product being sold or if customers associate it as being reliable. Otherwise, the key focus is getting highly rated reviews and being competitive.

Retail arbitrage

Similar to the wholesale seller, retail arbitrage is when when sellers buy products that are often discounted at local or online stores and take advantage of the product’s availability and price difference.

Again, the spotlight shines on reviews and price rather than a strong Amazon seller name. But if you have a professional-sounding Amazon seller name, it may attract the eye of potential customers over your competition.

Private label

Private label sellers reach out to a manufacturer or supplier of wholesale products, often from Alibaba (here’s how to find the best prices on Alibaba), and brands the products under their own name. The products can also have minor customisations to make them have a more special factor.

This is when selecting the best Amazon seller name for your brand is essential. This name is associated specifically with the product being sold, so having a brand name that’s catchy, relatable and unique goes the distance. I mean, would you really want to buy a standing fan from a brand named “DryHeat?” Probably not, especially not over something from “StayFrosty.”

Selling private label products means selling the same item, so your brand name is attached to that product. If it sells well, that brand name will be associated with that category of products, and sales will start to take care of themselves.

Unique seller

Sellers who create their own unique products, or alterations to a product, that are different from the competition. It goes without saying that picking a good brand name is important, as this product may be the first of its kind on the market, so the name needs to stick.

Regardless of what type of Amazon seller you are, it’s always a good idea to think about have a strong name for your brand. If you’re a using private label or are a unique seller, however, it’s important to have that name researched and nailed down.

Is the domain name available?

An important question to ask yourself and a fantastic place to start. Domain names are used to identify a service on the internet, so obtaining one that’s your brand name is vital. Of course, this is more important for private label and unique sellers, especially if they want to have their own website that goes beyond Amazon.

Finding a domain name that’s available is no small feat. There are hundreds of millions of names that are already bought and taken, which can be a downer if you had your sights set on a particular name for your brand.

So, how do you go about finding whether a domain name is available? You can always sign into your Google account and check to see if a domain is ripe for the picking in Google Domains. Or, you can simply look them up on the main page.

How to choose the best Amazon seller name: Google Domains

Google Domains lets you see what website addresses are available for your chosen name, and offers suggested names just in case others aren’t available. Personally, I also like using, as it gives you more insight on the different types of URLs and if a domain name has a deal on.

If your ideal Amazon seller name is available with a “.com” domain name, then you’re in luck! But if it doesn’t, don’t be discouraged. Other top-level domains (TLDs) include “.net,” “.org,” “.me,” “.co,” “.online” and more. At the end of the day, if you get a great deal with a strong TLD with your brand name in it, you’re off to an amazing start.

It’s also worth checking if that name is already used by a competitor on Amazon. A quick search on will do the trick. Since Amazon is against companies using currently trademarked brand names, doing a search will save you from going back to the drawing board.

Tips on choosing an Amazon seller name

Everyone starting out an Amazon FBA business or the like will sell different products, so choosing a brand name will be somewhat of a personal process. Still, there are a few factors to think about when landing on the name you will go ahead with.

Should I use keywords for my Amazon seller name?

For many sellers, the answer should be no.

The reasoning behind this is purely due to the future of your business. If you’re fixed on selling one type of product under this brand and nothing else, then it may be a good idea to tie in a keywords to your brand name. In terms of Amazon SEO, customers may have an easier time searching for your product seeing how a notable keyword is associated with your brand.

As we walk about in our keyword guide, keywords play a crucial role when selling a product on Amazon. With this in mind, it’s a good idea to use software such as AMZScout or Jungle Scout to find keywords.

On the other hand, using keywords or specific words related to your product may not work out in the long run. First off, the trending keyword you pick may not hold as much weight over time, therefore leading to a dip in searches for your product. Secondly, if you plan on selling more products, your seller name won’t make sense.

For example, using “Gamers Need Keyboards” may be great if you’re only selling gaming keyboards, but if you eventually start branching out to start selling a gaming mouse or headset, or even keyboards for professional use, then the brand name won’t be nearly as effective.

This is why it’s a good idea to choose an Amazon seller name that’s broad and not keyword specific. It can apply to a particular category, but not a specific product (unless that’s what you’re going for). How do you think a brand name like Nike or Apple can sell so many different products?

Use a business name generator

There are plenty of business name generators online, and you should use them to help narrow down what brand name you end up with. I recommend not jumping the gun and picking the first name that looks good; jot down the different combinations you find and play a game of mix and match. The perfect combination is out there.

Here are online name generators to check out:

Should I keep my Amazon seller name simple?

The key to any of the best Amazon seller names is to make them professional-looking, straight to the point and short. So yes, simple. But you want to make the unique, too.

For example, you don’t want to go overboard and call yourself “Fantastic Deals All About Fans,” as it’s overly long and a tad too on the nose. Keeping it to about 1-3 words is what you should aim for.

You also shouldn’t add numbers or negative words. As as example, “Kill3r Fan dealz” doesn’t quite look as appealing as “Quality Fans.” When it comes down to a split-second decision on what a customer clicks, an Amazon seller name that looks like it comes from an expert will be the option they choose.

Darragh Murphy
Darragh Murphy is fascinated by all things bizarre, which usually leads to assorted coverage varying from the mischievous world of online security to washing machines designed for earbuds. Whether it's connecting Scar from The Lion King to two-factor authentication or turning his love for laptops into a fabricated rap battle from 8 Mile, he believes there’s always a quirky spin to be made. When he's not checking out the latest devices and all things tech, he can be found swimming laps, watching terrible shark movies, and trying to find time to game.  Previous Editor at Laptop Mag and News Editor at Time Out Dubai, specialising in food culture, nightlife events, gaming, tech and entertainment.